Luis Niedermeier is a Munich native with a lifelong passion for sports, sales, and finance. As an accomplished youth player for 1860 Munich, he quickly distinguished himself by earning multiple sports coaching licenses. To further expand his expertise, Luis pursued a degree in Sports Management and Business with a specialization in football finance.

During his academic journey in Munich, Luis spent time in the United States, where he gained valuable insights into sports sponsorships between athletes, brands, and clubs. His exposure to the rising interest in CBD supplements for sports led him to apply his sales and sponsorship knowledge to the CBD industry. At Hempgroup, Luis played a pivotal role in developing a successful B2B sales team and strategy, managing both internal and external sales representatives, and growing the company’s revenue to several million euros annually. His work spanned diverse sales channels, including retail, wholesale, franchise, bulk trade, white label, affiliate marketing, and social selling. He successfully entered various European markets across sectors such as sports, consumer goods, cosmetics, supplements, food, and medical.

Luis was also instrumental in CRM automation, AI integration in sales and marketing, product development, and market analysis. He led in-depth evaluations of sponsorship partners for private labels. In his final role with Hempgroup as Head of Business Development, Luis managed opportunities for acquisitions, mergers, and investments to drive company growth. He played a crucial role in identifying and nurturing strategic partnerships.

At BM Intelligence, Luis focuses on financing partner companies in the sports, consumer goods, and wholesale sectors. Additionally, he provides essential support to football clubs and leagues in securing sponsorship partnerships and developing tailored financing solutions.